Inc. Founded in 2000, the notforprofit Network Advertising Initiative (NAI) is the leading nonprofit selfregulatory association comprised of thirdparty digital advertising companies and dedicated to responsible data collection and its use. It shows you which advertising networks have placed cookies on your computer, and lets you opt-out of being tracked by them, should you wish to do so. The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Notably, the report shows member companies were able to comply with standards laid out in the NAI Code of Conduct. Initiative is a full service global media agency built to grow brands through culture. It was formed in 1999 in response to consumer concerns over the use of profile-based targeted online advertising. self-regulation for behavioral ad targeting and delivery. The following principles were developed by the signatories to this Network Advertising Initiative ("NAI") to guide business practices with respect to online advertising services delivered by Internet network advertisers (hereinafter "network advertisers"). The agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity ™ – creates relevant, long-lasting consumer connections that drive business results. To opt out from targeted ads by one or more member companies, check the box(es) in the “Select” column next to the company name(s), and then hit the “Submit your choices” … These 0 companies are NAI members and have committed to provide choices for Online Behavioral Advertising (OBA). The report finds that the agreement and the related self-regulatory body – called the Network Advertising Initiative or NAI – have failed to protect consumers and have failed to self-regulate the behavioral targeting industry. NAI companies represent the vast majority of business-to-business, third- The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. Click the company name to find out more about an NAI member. The Network Advertising Initiative published its annual report for 2019. The Network Advertising Initiative (NAI) is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. To do so you can use the Network Advertising Initiative (NAI) Opt-Out Tool. View all participating companies here. Network Advertising Initiative July 28, 2000 12:27 am ET Self-Regulatory Principles for Online Preference Marketing by Network Advertisers I. The report outlines the efforts of NAI's compliance team over the last year. Network Advertising Initiative ("NAI") Overview. To opt out of an NAI member’s advertising program, simply … Founded in 2000, the Network Advertising Initiative (NAI) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. The organization was established in 2000 amid increasing concerns on the part of both the FTC and consumer groups that advertisers were overstepping privacy bounds through the use of certain technologies, such as cookies.